RO_2010_02

Grant Number RO_2010_02
Type In-Country Grant
Country Romania
Organization Association “Media Monitoring Agency” (MMA)
Project Name Building financial and operational sustainability through communication, service delivery and fundraising
Amount Awarded USD 99,910.00
Grant Period March 01, 2010 – February 29, 2012
Project Description

Goal: to improve the organizational and financial sustainability of MMA in order to consolidate and expand its presence in the public arena and to ensure the continuation of its activities in a post-donor era, under the new circumstances of the EU-accession. Objectives: 1. Drafting and implementing a communication and PR strategy on national and international levels, on medium and long term; 2. Implementing a coherent fundraising program in order to attract financing from public and private donors, as well as from private individuals that will lead to an increase of revenue with a minimum of 20%; 3. Developing training kits based on each priority areas of expertise of the association: media education, freedom of expression, antidiscrimination and good governance; 4. Participating in international networks on MMA’s areas of interests with the aim of implementing good practices at organizational level and consolidating MMA’s image at national and international levels; 5. Developing MMA capacity of rapid reaction in regard to human rights violations and other public interest issues by enhancing our networking platform and good practices exchange.

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